On November 5th, some of the top rug cleaning company business owners around the nation got together in Dallas, TX to share information about how to improve their businesses. The group was called the Mastermind Group. Dalworth Rug Cleaning of Euless, TX hosted the event and all of the business owners walked away with lots of excitement and great motivation to dominate and succeed in their respective marketplaces.
Central Station Marketing had the privilege to talk about online marketing to the group. Vice President, Evan Islam, talked about the purpose of a website which is to simply generate revenue. Of course, the presentation breaks down on how to generate revenue through a highly functional, user-friendly website.
Most of us know that we have to generate traffic through SEO, PPC and other marketing efforts. However, along with generating traffic, you have to pay attention to conversions as well. That's where usability comes to play. You must have a user-friendly and credible site with valuable content to maximize the number of leads/sales you generate through the site. Simply stuff, but most web agencies and "SEO Companies" tend to forget that.
Central Station Marketing focuses on both traffic and conversions to generate sales leads. We are not a SEO or PPC company. We are a full service online marketing company with one objective: generate leads!