National Comfort Instutue sent out the following news announcment to their membership on March 3, 2016.
It is with great pleasure that we announce our newest preferred vendor, Central Station Marketing (CSM)! CSM is an innovative search marketing agency specializing in online marketing for home performance companies. With a track record of proven success increasing sales and growing profits for hundreds of HVAC and home performance companies throughout North America, the principals of Central Station Marketing have revolutionized lead generation strategy.
They remove the risk of whether your online advertising campaigns are going to work or not! How much money are you spending on Google Adwords? How many leads are you getting for the money you are spending each month? By joining the NCI Pay-Per-Lead Program, your risk is gone! All calls are recorded, and all leads are tracked to ensure the leads you receive are qualified prospects. You only pay for qualified home performance leads, the kind of leads that propel your business to new heights!
National Comfort Institute, Inc. (NCI) is an organization that provides heating, air conditioning, plumbing and electrical contractors with a focused offering of services and tools to help them improve their businesses, differentiate themselves, grow, and become more profitable. NCI accomplishes this through membership groups and by providing unique business management, sales, marketing and technical tools, training, support and coaching - all designed with the goal of helping customers to differentiate their companies through measured performance, quality and value.
NCI coined the phrase “Performance-Based Contracting™ which describes NCI's unique approach that originated with delivering measured performance in HVAC systems to consumers. This term was later expanded to further describe how contractors manage their businesses through accountability and measurable results. Performance-Based Contracting™ is as much about changing a company’s culture as it is proving that you did what you said you were going to do.