Local SEO (search engine optimization) should be part of your overall internet marketing strategy and is very important if you have a local store, or if you service a geographic location. Optimizing local sites and performing basic search engine optimization are equally important. Detailed keyword research must be done to optimize a site. Geo-modifiers (city name, county name or state name) need to be added not just to rank locally but to convert visitors into customers, as well.
Along with your web site, you must also make sure that Google/Bing local listings are well optimized. Additionally, you should optimize local directory listings such as Kudzu, Manta, Yelp, Foursquare, Yellow Pages, Merchant Circle, Citysearch and others. There are paid services such as Yext or Universal Business Listing that update most local directories with current information about your business.
Central Station Marketing works mostly with home improvement contractors and retailers that are local. Our platform allows you to create tons of local content such as testimonials, blog, reviews, case studies, awards, meet the team and more. Once the local content is added, we build local city pages that aggregate all local content for a city and dynamically create unique pages for that city. This is cool stuff!!!