What Is Google Guarantee and How Do I Get Guaranteed?
Google Guarantee is a Google Service linked to Google Local Services advertising.
When a business has a Google Guaranteed badge, Google will cover damages caused by the company to any customer who hired the company via Google Local Services, up to a certain amount, which varies by industry, service, and location.
For a company to earn a badge, they will go through a screening process where Google will verify whether they meet a series of criteria to prove they are reputable.
The criteria are not exactly clear, but it may include things like:
- Good standing in the local community and Better Business Bureau.
- No unresolved complaints
- Years in business.
- Website domain age and authority
- A substantial amount of good reviews online, especially on Google My Business.
- A live, fully compliant Google My Business Listing
- Business licenses, insurance, and taxes in good standing.
Not every business qualifies for the Google Guarantee Badge. Companies that meet the initial criteria needed to apply for Google Guarantee, go through all the verification process (including submitting business-related documentation). The ones that do not qualify but are not in bad standing, get the Google Screened badge, which is probably the second best thing.
The big advantage of getting Google Certified is that Google Guaranteed Business usually ranks on top of non-guaranteed business in searches, particularly in organic and Maps searches, as well as on Google Local Services paid ads. In some instances, they may even rank above PPC ads.