Keeping it Local

Real estate agents preach one simple rule to prospective homeowners: location, location, location. A similar strategy applies to business owners seeking to optimize their website for search engine purposes. It's all about local, local, local.

Keeping it local is a winning strategy when it comes to SEO. Google, the world's largest search engine, loves local references and rewards websites that adopt a local-first strategy with higher rankings as part of its algorithm. That is why Central Station Marketing relies heavily on the use of city pages as a key piece of strategy in maximizing the impact of websites for our clients.

City pages help your business get noticed in surrounding cities and adjacent metro areas relative to your primary location. Each town in your service area receives its own city page, alerting residents that your business is a viable option for them even if it is located in another municipality.

That is an important part of maximizing the reach of your business and helping it grow beyond the parameters of your Google My Business listing. Because your GMB listing, in most cases, will only help you get found within the city where you have a brick-and-mortar office, you need access to the legions of potential customers in surrounding markets to expand your company.

In today's business climate, one of the fastest-growing and most successful strategies we offer at CSM is the use of city pages to help your business get found in Google searches of your community and its surrounding cities. When you are ready to optimize your website with lots of local SEO strategies, contact us at 888-296-7629.